Last Updated: March 11, 2026

Above All Roofing of Rochester Inc. (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, process, store, and safeguard your information when you contact us, submit a service request, communicate with us via phone, SMS, email, chatbot, AI-assisted systems, or use our website and related services. Please read this policy carefully. By engaging our services, using our website, or providing your information, you acknowledge the practices described below.

1. Information We Collect

We may collect the following categories and types of information:

• Personal Identifiers: Name, phone number, email address, mailing address, property address, and other contact information.

• Service Information: Details regarding your roofing needs, property condition, roof type, insurance information, project details, inspection findings, and service requests.

• Communication Records: Records of SMS conversations, emails, contact forms, chatbot interactions, AI-assisted communications, and customer support interactions.

• Call Recordings & Transcriptions: Phone calls to our business lines may be recorded and automatically transcribed for quality assurance, customer service, training, fraud prevention, operational improvement, and accurate lead documentation.

• Automated Interaction Data: When you interact with our automated phone systems, AI systems, or SMS systems, we may collect spoken responses, text replies, call metadata, and communication content.

• Device & Usage Data: IP address, browser type, operating system, pages visited, referring URLs, click activity, and website interaction data.

• Geolocation Information: Approximate geographic location information derived from your IP address or provided during service requests.

• Audio & Visual Information: Photos, videos, recordings, and images you submit to us or authorize us to capture for inspections, estimates, reviews, or project documentation.

• Commercial Information: Products or services purchased, requested, quoted, or viewed.

• Inferences & Analytics Data: Information derived from your interactions with us to better understand customer preferences, interests, and service needs.

2. How We Use Your Information

We may use your information for the following purposes:

• Responding to service inquiries and providing estimates
• Scheduling, confirming, and managing appointments
• Sending SMS, email, and phone communications related to your service request
• Processing call transcriptions and extracting service details automatically
• Operating, training, and improving our AI-assisted systems and automated communications
• Maintaining our customer relationship management (CRM) systems
• Improving our website, services, customer experience, and operational processes
• Security monitoring, fraud prevention, and abuse detection
• Complying with legal obligations and regulatory requirements
• Internal analytics, reporting, and performance measurement
• Marketing and advertising communications where permitted by law
• Displaying reviews, testimonials, or project-related content with permission
• Any other purpose disclosed at the time information is collected or with your consent

3. Sources of Information

We may collect information:

• Directly from you when you contact us, complete forms, request services, call us, or communicate with us
• Automatically through website technologies, cookies, analytics systems, session replay tools, and similar technologies
• From third-party service providers acting on our behalf
• From publicly available sources and social media platforms
• From insurance providers, financing providers, contractors, subcontractors, suppliers, or referral partners where applicable
• Through AI-assisted systems, automated phone systems, chatbots, and communication technologies

4. SMS Messaging

By providing your phone number when contacting us or requesting services, you consent to receive SMS text messages from Above All Roofing of Rochester Inc.

Messages may include:

• Initial responses to service inquiries
• Appointment scheduling and confirmations
• Appointment reminders and estimated arrival notifications
• Estimate follow-ups and project status updates
• General service-related communications

Some SMS messages may be sent automatically or composed with the assistance of AI technology.

Message and data rates may apply. Message frequency varies based on your interactions and service status. You may opt out at any time by replying STOP. For assistance, reply HELP.

We do not sell, rent, or share your SMS opt-in information or phone number with third parties for their own marketing purposes. Carriers are not liable for delayed or undelivered messages.

5. Phone Calls, AI Systems & Automated Communications

When you contact Above All Roofing of Rochester Inc., communications may involve live representatives, AI-assisted systems, automated systems, or a combination thereof.

These systems may:

• Answer inbound phone calls
• Collect and process service request information
• Generate automated SMS responses
• Generate AI-assisted follow-up communications
• Transcribe phone calls
• Extract key details from conversations
• Populate internal CRM systems
• Assist customer service and scheduling workflows

By communicating with us, you acknowledge and consent to these technologies and processes.

If you prefer to communicate exclusively with a live team member, you may request this during business hours.

6. Cookies, Analytics & Tracking Technologies

We may use cookies, web beacons, pixels, session identifiers, analytics platforms, and similar tracking technologies to operate, improve, analyze, and secure our website and services.

These technologies may collect information regarding:

• Browsing activity
• Device information
• Website interactions
• Session behavior
• Advertising interactions
• Referral sources
• Time spent on pages
• Clickstream data

Most browsers allow you to manage or disable cookies; however, disabling cookies may impact website functionality.

We may use Google Analytics and similar services to analyze website traffic and user behavior. For more information about Google Analytics opt-out tools, visit https://tools.google.com/dlpage/gaoptout/.

7. Session Replay Technology

We may use session replay, playback, or user experience analytics technologies that record and analyze website interactions such as clicks, mouse movements, scrolling, navigation, and typing behavior.

These technologies help us:

• Improve website functionality
• Diagnose technical issues
• Improve customer experience
• Detect fraud or abuse
• Analyze website performance

Session replay technologies may be operated by third-party service providers acting on our behalf.

8. Chatbot Technology

Our website or communication systems may utilize chatbot or virtual assistant technologies powered by automated systems or artificial intelligence.

Chatbots may:

• Answer questions
• Collect service request details
• Assist scheduling
• Route inquiries
• Generate automated responses

Information submitted through chatbot systems may be recorded, stored, analyzed, and processed by us and our third-party service providers for customer service, operational, security, training, and quality assurance purposes.

9. Advertising & Online Tracking

We may work with advertising networks, analytics providers, and marketing partners who use cookies, pixels, tags, device identifiers, and similar technologies to collect information regarding your activities across websites and devices.

This information may be used for:

• Analytics
• Attribution reporting
• Advertising measurement
• Behavioral advertising
• Personalized advertising
• Audience targeting

We do not control third-party tracking technologies and encourage you to review the privacy policies of those providers.

Our systems may not recognize “Do Not Track” browser settings.

10. How We Share Information

We do not sell your personal information. We may share information only as reasonably necessary for business operations, legal compliance, and service delivery, including with:

• Communications providers
• CRM providers
• AI processing providers
• Analytics providers
• Voice technology providers
• Hosting and infrastructure providers
• Contractors and subcontractors
• Payment processors
• Insurance-related parties
• Legal, accounting, or professional advisors
• Governmental authorities where required by law
• Parties involved in mergers, acquisitions, or business transfers

Third-party service providers are contractually restricted from using your information beyond the services they provide on our behalf.

11. Data Retention

We retain personal information, call recordings, transcripts, CRM records, SMS records, analytics data, and related business records for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, enforce agreements, and maintain business operations.

Records of SMS consent may be retained for a minimum of five (5) years or longer where required by law.

12. Security

We implement administrative, technical, physical, and organizational safeguards designed to protect your information from unauthorized access, disclosure, alteration, misuse, or destruction.

However, no method of transmission or electronic storage is completely secure, and we cannot guarantee absolute security. Information transmitted to us is done at your own risk.

13. Your Rights & Choices

Depending on applicable law and your jurisdiction, you may have rights to:

• Access your information
• Correct inaccurate information
• Request deletion of your information
• Withdraw consent
• Opt out of marketing communications
• Opt out of SMS communications by replying STOP
• Request communication with a live representative instead of automated systems

We may require verification of identity before processing certain requests.

14. Public Information & Third-Party Sharing

Please exercise caution when sharing information publicly through reviews, social media, public forms, or online platforms. Information voluntarily disclosed publicly may be accessed and used by others.

We are not responsible for the practices or actions of third parties who may obtain information you publicly share.

15. Third-Party Links

Our website or communications may contain links to third-party websites, products, services, financing providers, manufacturers, or resources.

We do not control and are not responsible for the content, security, or privacy practices of third-party websites or services. Accessing third-party resources is done at your own risk.

16. Children’s Privacy

Our website and services are intended for adults and business users. We do not knowingly collect personal information from individuals under the age of 13. If we become aware that information from a child under 13 has been collected, we will take reasonable steps to delete such information.

17. International Processing

Information may be processed, transferred, stored, and maintained on servers located within the United States or other jurisdictions.

By using our website or services, you acknowledge and consent to the transfer and processing of your information in jurisdictions that may have different data protection laws than your place of residence.

18. Notice to Canadian Residents

Residents of Canada may have certain rights under applicable Canadian privacy laws, including rights to request access to personal information and request corrections to inaccurate information.

Requests may be subject to identity verification and applicable legal limitations.

19. Privacy Policy Changes

We reserve the right to modify or update this Privacy Policy at any time to reflect changes in our practices, services, technologies, or legal obligations.

Updated versions will be posted with a revised “Last Updated” date. Continued use of our services after changes are posted constitutes acceptance of the revised Privacy Policy.

20. Contact Us

If you have questions, concerns, requests, or complaints regarding this Privacy Policy or our privacy practices, please contact us:

Above All Roofing of Rochester Inc.
6889 10th Ave SW
Rochester, MN 55902

Email: aboveallroofing@gmail.com
Phone: (507) 281-8585

© 2026 Above All Roofing of Rochester Inc. All rights reserved.